There aren’t many material goods that increase in value over time, but designer handbags seem to be one of them. A classic design from a legacy brand can be worth its weight in gold, and a well-cared for bag can be an enduring investment piece.
Yusay is part of a new generation of resellers thriving in the skyrocketing luxury fashion resale market. Her bags are always in high demand and hold their resale value even during COVID-19 lockdown.
Louis Vuitton
Louis Vuitton is known for its designer handbags. The bags are incredibly well made, with a perfect fit and high-quality leather. The company also has a wide range of styles to suit every taste. They are also a great gift for any occasion.
The Louis Vuitton name has been associated with luxury for more than a century. The founder’s grandson, George, created the interlocking LV monogram and flower pattern that became synonymous with the brand over a hundred years ago. In addition, he introduced the Keepall and Speedy bags.
Marc Jacobs took the reins in 1997 and brought a youthful spirit to LV. He introduced the first RTW line and launched the Vernis collection. He also collaborated with street artists like Stephen Sprouse and Takashi Murakami to create limited edition lines.
Gucci
Gucci has made a big impact in the luxury fashion market, especially in China. The company has a wide range of product lines, including clothing and accessories. It also offers perfumes and cosmetics. Its products are made using premium components and skilled craftsmanship. Its commitment to sustainability and social responsibility also helps the brand to attract young consumers.
The company’s target market is men and women who value luxury craftsmanship and design. This demographic has a high disposable income and is willing to spend more on designer products. The company has also adopted a variety of marketing techniques to capture this audience.
For example, it has partnered with influential fashion bloggers to promote its products. It also uses e-commerce platforms to reach new customers.
Chanel
As a city dweller, I’ve garnered a love for designer bags that can carry all my essentials when running uptown, downtown, or cross-town. I keep up with the latest street style trends to understand which It-bags are coveted by the fashion set and which designer handbags are classic and timeless.
Chanel has mastered the art of branding, positioning itself as the world’s most iconic brand for luxury and elegance. The brand’s meticulously crafted products, premium pricing, and exclusive distribution strategy help to reinforce this image.
The brand also utilizes social media and experiential marketing to reach a broader audience and generate conversation about its collections. By live streaming its fashion shows and sharing behind-the-scenes content, it ensures that their message is heard by fashion enthusiasts worldwide.
Prada
Known for its leather bags, shoes, and clothing, Prada has also expanded into fragrances, eyewear, small leather goods, and cosmetics. Its shoes are a particular industry favorite and have achieved a cult following. In 1984, the brand launched a line of nylon bags, made from the same material used for military tents. The bags quickly gained a cult following and are still in style today.
In 2022, the company introduced Re-nylon, a sustainable collection that replaced virgin synthetic nylon with Econyl. Made from fishing nets, carpet flooring, and other recycled materials, it is lightweight, breathable, and highly resistant to staining and fading.
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Burberry
Burberry is a British fashion brand with an upscale, luxurious feel. Their products are known for being high-quality and durable. In addition, the company has made a commitment to use only 100% sustainable and recycled wool by 2025. This is an important step for the company to reduce its environmental footprint.
In 2019, the company announced new policies for parental leave. These policies provide employees with 18 weeks of paid maternity leave. This is a significant increase from the previous policy, which was only 13 weeks of paid leave.
The company’s logo is based on the coat of arms of England, and features a black and white check design with an equestrian knight device. This reflects the company’s history and heritage. The company also has a strong online presence, with many of its products being advertised on social media sites.
