As technology continues to change and evolve, marketing strategies are always having to be revised.
A marketing team’s approach to building their video marketing strategy is constantly changing, even though video marketing is not a new concept. Increasingly, marketing teams are turning to video marketing as an effective way of increasing engagement across each of their social media channels.
This figure makes it understandable why marketing teams are turning their focus to video, rather than more traditional content.
Video Marketing: Introduction
The goal of video marketing is for marketing teams to create, create and utilize videos as a means of marketing their products or services to their targeted audience by creating, curetting, and utilizing videos.
The idea is to keep the audience members engaged with the brand in a way that is simple and easy to digest.
Social Media Marketing: What is it
A social media marketing strategy is a way to engage with your target audience using social media platforms, such as:
- Snap Chat
- YouTube
We know from data that people use social media multiple times a week, if not every day. So, it’s no wonder marketers are focusing so heavily on increasing their efforts in social media marketing.
As a result of Campaign Monitor’s easy-to-use interface, brands can easily integrate social media into their email campaigns. The process is as simple as dragging, dropping, and customizing.
How To Create A Video Marketing Strategy For Social Media
An effective video marketing strategy can help you reach out to the following you’ve already built on social media.
However, social media users state that they are increasingly preferring to watch videos on social media sites such as Facebook, rather than YouTube, which remains the king of video content.
In order to create your video marketing strategy for social media, you need to plan it carefully as you would for any other marketing strategy:
- Identify your goals
- based on your audience
- Decide on the type of videos you want: explainer, live, interview, presentation, product reviews, video ads
- Create or curate your videos
- Share them
- Measure their success
As soon as you have your plan in place, you’ll want to ensure that your videos comply with the suggested video length guidelines.
You want to keep in mind that most people don’t have long attention spans, so, if they didn’t come directly to you with a particular intent, then keep your video short, sweet, and to the point.
According to the social media platforms, the following video lengths are recommended:
- Instagram: 30 seconds
- Twitter: 45 seconds
- Facebook: 1 minute
- YouTube: 2 minutes
How to Measure Video Marketing Success
Having developed your strategy, creating your videos, and shared them with your audience, what’s next.
You should look at each social platform’s analytics reports when it comes to monitoring the success of your videos.
You’ll want to carefully monitor the following analytics pages because Facebook and Instagram are currently two of the biggest platforms for sharing video content:
Facebook Analytics:
Facebook Analytics makes it possible for users to analyze the success of their videos by providing them with valuable information, such as retention rates, viewing durations, and the number of people reached.
Instagram Insights:
In Instagram insights, users can see a variety of different details about their posts, such as impressions and click-through to your profile, as well as information about your followers and demographics.
How Important Is Social Media Video Marketing?
Having a good video marketing strategy for social media is essential, as social media slowly gains traction over sites like YouTube.
A successful marketing strategy not only attracts more people to your brand, but also keeps them engaged for a longer period of time.
